SFG Development Lab

Most brands follow trends. We follow our customers.

Help decide what Shift Fashion Group makes next. Free to join. Leave any time.

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What you do in the lab

  • Vote on what we make

    Real decisions on real pieces. Fit, length, and what comes next.

  • Quick surveys

    A few questions when a decision needs your input. Tell us what you actually want to wear.

  • Samples before production

    A few people in the lab wear new pieces first and tell us what to fix.

  • First look

    See every new piece before anyone else does.

  • Owners count more

    Own The Black T‑Shirt? Your vote carries more weight.